Benefits of an Asset Factoring Company for Businesses

Do you still wait up to around 60-90+ days to get paid for your freight bills? Transportation factoring companies can help you acquire your freight bills faster in an efficient manner. They usually finance your freight bills and load your bank within 24 hours. Factoring in transportation provides people owning a trucking company or a freight brokerage with an easier way of getting paid quickly. This helps these owners to finance their businesses without having to wait for around two months.

With a good transportation factoring company, one can plan for the future of his trucking company because he has a predictable cash flow system. The transportation factoring companies eliminate the worries caused by the uncertainty of waiting brokers and customers to pay you after a particular period. Just like other forms of financial factoring, freight factoring is actually easy to acquire and can be set up in a few days.

There are procedures followed in transportation factoring just like any other financial factoring system. First, you must deliver the freight load to your customer. Secondly, you send the freight bill to the customer and submit a copy to a transportation factoring company. The company has to prove that the goods have been delivered to the customer and there is no issue. That is, the customer is completely gratified.

After that, the freight factoring company can then advance the funds. Normally, they advance the money immediately after they confirm the status of the delivery. You don’t have to worry of when the customer will pay, that is up to the factoring company now. However, the transaction is considered fully settled when the customer relays funds to the company.

There are quite a number of freight factoring companies out there with each one promising you quality services. Several factors will help you choose the factoring company that suits your business needs. Licensing, professionalism, experience, procedures followed, the average time you wait before you get the funds, the premium rates among other factors are just a few of the factors you might consider before going for a particular company.

Benefits of Using Social Media Marketing for Promoting A Business

Many business owners are looking for the best ways to promote their products and services. There are some useful tips that they can use, so they can increase their business performance. Social media marketing is one of the most effective marketing methods that can be used to promote a business easily.

There are some popular social media sites that are available on the Internet these days, for example YouTube, Facebook, Twitter, Path, Instagram, Pinterest, and some other famous sites. Promoting a business via these social media sites can bring a lot of benefits for all business owners. Here are some advantages that people can get from this marketing method.

1. Increase brand awareness

This is the main benefit of the social media marketing campaign. This method is very useful to increase the brand awareness of any companies. There are a lot of active users on some popular social media sites. It is very important for all business owners to get access to these active users. They can become potential users for certain products or services. Promoting a business via social media sites can increase the brand awareness very quickly.

2. Get feedback from the customers easily

It is very easy to get feedback from the customers on the social media sites. Most of these sites allow their users to comment on any products or services freely. They are able to write honest reviews about their favorite items from certain companies. All business owners can get benefits by looking at these customer reviews. They can understand the insights from their customers easily when they are using this marketing method.

3. Good social media campaign can impact the search result

This benefit is useful for people who also use search engine optimization (SEO) campaign. Good social media campaign can bring positive impacts on the search result. It can be used to increase any websites’ ranking on the search engine. It is very useful to rank high on the search engine. When people are able to rank their sites on the search engine, they should be able to get free visitors from these search engines, such as Google, Bing, Yahoo, Ask, and some other popular sites.

4. Gain competitive advantage

This is another benefit that is offered by social media marketing campaign. It can help people get competitive advantage over their competitors. Not all business owners know about this marketing method. There are a lot of local business owners who cannot get access to this campaign. When people want to win the competition on the market, they should use many different marketing methods, including this method.

5. Reduce marketing expenses

Some people are interested with this marketing campaign because of this reason. Using social media sites as promotion tools can reduce the marketing expenses significantly. It is very affordable to promote any business on some social media sites today. When people only have limited budget for advertising their products and services, they can use this marketing method easily.

They are some benefits that people can get from this marketing method. It is important to collaborate all social media sites for promoting any business today. It is also a good idea to hire a professional online marketing service company. This company usually offers social media marketing campaign for its clients. Hiring this service is very useful to save time and money when promoting a business via some popular sites.

SEO Strategies – What Works and What Doesn’t

SEO strategies are dynamic, some techniques that were effective just a year or two ago are no longer in use. But currently, there are many strategies being employed to boost website rankings and visibility on search engines, and also draw more traffic. For example, some SEO gurus will advise you to spam your site so as to get on the top of search engine, but this will not work, why? Search engine bots are so advanced to differentiate dummy site from worthwhile site, and will not value spam. The following are useful SEO strategies that will boost your sites ranking on popular search engines.

Always write good content.

This is one of the best strategy. Content without proper structure is like a king without a crown. Always create good content for human, not search engine. Search engines should understand your content properly, this underscores the importance of posting relevant and useful content.

Good content will encourage seasoned bloggers and other websites to link to your site, further boosting search engine ranking.

It is healthy to update your content regularly, people love fresh content.

Social media.

Social media is the best platform where you can promote your business. The importance of social media has drastically increased, and can actually determine your site ranking on search engine. Do a very smart campaign on social media to generate more leads.

Do keywords research and analysis.

No matter what you are trying to do, you should wisely chose and use the right keywords. You can use Google Analytic tool to come up with the best keywords and key phrase that best suits your site.

Avoid using one or two words as the keyword. Use tools such as AdWords Keyword Planner and Word-tracker to find relevant niche key phrases with low competition yet high search volume.

Avoiding keyword stuffing, it can get you blacklisted.

Quality link building.

Link building is among the best way to improve keyword ranking. Search engines rank websites better if they are linked to by other reputable sites. The quality of backlink matter, and not number of backlinks. Use .edu and .gov backlinks because they have more weight than other backlinks.

In case you get penalized by any search engine, take time to do auditing of your site and get rid of any irrelevant and unnatural backlinks. In addition, host your site with a reputable webhosting company. Make sure you either don’t get penalized or are able to recover by using the aid of seo des moines iowa to do everything correctly.

Avoid duplicates.

Search engines don’t like sites that contains same content. Pages with copied content get poor ranking.

No doubt, if you implement these Search Engine Optimization strategies, your site will get better ranking.

Why I Never Do My Most Important Task First

I know, I know. According to like every productivity blog ever, we’re supposed to do our Most Important Task (or MIT) first. Which sounds great-in theory

Problem 1: I Need to Get Into My Work Groove

I’m an early riser. I’m on a weird schedule where I sleep like 3-4 hours at night and then take a nap in the afternoon. It works for me. That’s not the point.

The point is that despite being an early riser, I’m not one of those people who wakes up raring to go and ready to work. I envy those people. I need some time to wake up, and get into the whole work mindset. And I don’t mean just shower-breakfast-coffee. I need something to trigger me to say “ok, Leslie ,it’s office hours now.”

Problem 2: Anxiety!

I know the whole point of doing your MIT first is that you’re not crippled with anxiety and all that, but honestly? By not spending the 5 minutes to at least SCAN for something important leaves me with a feeling of dread that something will go wrong and I’ll be caught off guard.
Problem 3: If I Don’t Do It Then, I Won’t Get It Done

Seriously, if I don’t check my email inbox like 3 times a day (morning, noon, night) and take care of everything, I’ll get overwhelmed by a full inbox and try to hide from it. And that doesn’t help-more email will just pile up and make the whole thing scarier. Plus, I’ll make people mad.

How I Make It Work for Me

I start every day by scanning my email inbox, checking my analytics reports, answering any blog comments, and going through my feed reader.

And yes, if you’re not careful this can easily turn into an all day affair, but I’ve figured out some ways around that.

Prep the Night Before – Clean Out the Inbox Before You Leave

I set a time everyday that I stop working. I might work on some personal, but work related projects after that, but it’s personal projects only. An hour before that time, I go through and clear out my inbox, respond to anything I need to (ok, I’ll be honest. Sometimes I get distracted and skip this part. But usually I do it.). I do any financial admin type work, such as invoicing and making sure my income and expenses are update to date in my accounting tool, check my calendar for tomorrow, and schedule anything else in the remaining time.

By doing this, when I check my email in the morning, the vast majority of it is done. It really is just anything urgent and maybe some people who are in an earlier time zone. Take care of that and I’m go to go.

Prep the Night Before-Schedule Your Day

By checking my calendar and planning my day the night before, I know EXACTLY what’s on my plate. It’s much harder to get lost in the sea of “reactionary” work when you KNOW you have shit to do. Without a guide, it’s easy to say “oh, I’ll just read a few more posts” or “oh, I’ll investigate these analytics a little farther.” With a plan, I still might say that, but I’ll stop myself because I’ll remember “oh yea, later.”
Set a Timer

Tying into that last point, if you set a timer, it gives you a much better handle on how long you’re spending on that type of stuff. It’s easy for time just to fly by when you’re going through your feed reader or Instapaper. Set a timer and stick to it. Cut yourself off, move on to an important task, and get back to it later.

How to Decide Which Technique Is Right for You

Personally, that’s what works best for me. But it might not work for you.

Ask yourself some questions, like “do I work best first thing in the morning?” and you’ll have a much better idea. Because really, no one can tell you what the best way for you to do work is. Except for you know, you. And your mother. That’s part of her job. Whether she’s right or not, it’s part of her job.

Social Media Marketing and Advertising

I read a great post on Web Worker Daily today, “How Can Advertising Work on the Social Web.”

In it, the author had some great ideas for businesses looking to break into social media marketing.

But are big businesses missing the point?

While I’m all for various Social Media platforms making money, it seems that with all the recent talk of advertising, many big businesses are missing the point.

Social media is about so much more than just getting your name out. It’s about conversations and finding content and sharing content and communicating.

When I’m participating in a social media platform/communication channel – I’m not looking for ads. I’m looking for other customers to tell me their thoughts on a product and for the business to aggregate how different people use it.

While I think some smaller companies like 37 signals and Remember the Milk follow your guidelines above, and even some bigger companies, like Best Buy and Dell, it seems like the majority are just looking for a new venue to shout at consumers.

Outbound Style Marketing on Social Media

Personally, I end up doing the same with with ads on Facebook or Hootsuite Lite on my iPod, that I do with most commercials and direct mail marketing – completely ignore it.

Granted, sometimes thing catch my eye, but it’s rare. For the most part, I don’t pay attention to it, I don’t click on it, to me it’s just white space.

A Happy Middle

Obviously, giving up on all “traditional” marketing techniques would be silly. The ideal is to integrate the two. Of course, easier said then done. I’d recommend taking your traditional marketing technique with the lowest ROI, slashing it’s budget, then putting the money towards investigating and implementing new social media techniques.

I’m hoping that businesses take your advice listed above and start to really integrate some inbound marketing and see advertising on social media platforms as an extra, but we’ll see.